Squishy Toys

At Awen Hollek, we take squishiness very seriously. In fact, we’ve made it our squishy mission to help brands create fun, soft, and slightly addictive toys for every age (and yes, we’ve caught grown-ups sneak-squishing when they think no one’s watching). Whether you’re dreaming up slow-rising pastries, scented alpacas, stress-busting blobs, or collectible squishy unicorns, we provide full-service support to bring your delightfully squishy vision to life—with premium materials, juicy colors, and packaging that practically yells "Squeeze me!"

Custom Design & Prototyping (Satisfyingly Squooshy by Design)

• Creating the ultimate squishy toy is part art, part science, part... obsession. We team up with brands to craft squeezable masterpieces that are:
• 3D Modeled & Sculpted – From sketch to squish, we turn ideas into squeezable prototypes that beg to be poked.
• Perfectly Textured – We source PU foam, silicone, or TPR materials so soft you’ll want to nap on them (but don’t).
• Custom Colored & Printed – Bright, fade-proof designs with all the sprinkles, sparkles, and googly eyes your heart desires.
• Scented & Textured Options – Fruity, sweet, or straight-up dessert-inspired scents with surface textures that are weirdly wonderful.
• Prototype Tested – We squish it, toss it, sniff it, and then squish it again. Only the best pass.

Manufacturing & Quality Control (Stress Relief That Doesn’t Crack Under Pressure)

Once you’ve approved the squish of your dreams, we take care of the entire production process. Think of us as your factory-side fluff whisperers. Our capabilities include:
• Slow-Rising Squishies – That ultra-satisfying, watch-it-rise effect we all know and love.
• Mini & Jumbo Squishies – Tiny enough to fit on a keychain or big enough to hug like a pillow.
• Character-Based Squishies – From original creations to licensed favorites, we’ll bring personality to every puff.
• Stress Relief Designs – Ergonomically shaped for squeezing away work stress, annoying emails, or long meetings.

All our squishies meet EN71, ASTM, and CPSIA standards, so they’re safe, squishable, and 100% worry-free.

Sourcing & Supply Chain Solutions (We Know Where the Soft Stuff Lives)

We don’t just make squishies—we sniff out the best materials and partners to bring your product to life. Our China-based network delivers:
• Top-Tier PU Foam & Silicone – Consistently slow-rising, soft-touch, and long-lasting.
• Vibrant Printing & Coating – For designs that stay cute no matter how much they’re squished.
• Creative Packaging – Blind bags, collector boxes, window packaging, and sustainable alternatives that scream "open me now."
• Eco-Friendly Materials – Yes, squishies can be green too. We source biodegradable options when requested.

We manage supplier vetting, inspections, pricing negotiations, and global logistics—so you can focus on the fun stuff.

Why Choose Awen Hollek? (Because Life’s Too Short for Flat Squishies)

At Awen Hollek, we live for that satisfying squish. With our passion for quirky design, quality production, and stress-free logistics, we’re your go-to team for building lovable, collectible, and irresistibly squishable toys. Whether you're launching your first squishy line or adding new flavors to a best-selling collection, we make it easy to bring your vision to squishy life.

Let’s make something soft, silly, and seriously satisfying together.